So you want to publicise your campaign

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So you want to publicise your campaign?

This section looks at ways of publicising your campaign - through the media and through your own materials.

Getting your message out is important: it helps to persuade decision-makers to adopt favourable policies around antipersonnel landmines, keeps our allies informed and engages with neutral players and opponents.

Included in this section are tips on:

Talking to the media: who to speak to, media lists and setting up new contacts
Writing a press release and media advisories - press release format
Organising a media conference or photo call
Interviews: radio, television and difficult interviews
Letters to the editor
Producing your own materials: posters, stickers, brochures and banners

Credits:

Much of the section on press releases is based on: Reuters Foundation, Making News, "Writing a News Release" and Cambodia Communication Institute’s, "How to Write a Media Release"

The section on interviews draws from: Reuters Foundation, Making News, "TV and Radio Interviews", the ICBL’s "How to Talk to the Media".

Also Amnesty International USA, "How to...Write a letter-to-the-editor"

"What is a good poster", from a media resource pack produced by the National Land Committee (a land rights NGO, South Africa).

[ Publicise Campaign ] [ So you want to talk to the media ] [ So you want to write a press release ] [ Media advisories ] [ Press release format ] [ So you want to organise a news conference or photo call ] [ Photo calls ] [ So you want to come across well in interviews ] [ So you want to write a letter to the editor ] [ So you want to design materials ]